The Regulated Business Growth Protocol
Stabilize Your Cash Flow & Recover 10+ Hours Per Week
A 6-Month Strategic Intensive for Service-Based Business Owners Making $500K-$2M
If you're stuck on the revenue rollercoaster, working 60-hour weeks with no time to think strategically, constantly flirting with burnout, and can't pay yourself consistently—this is your path to predictable profit and actual freedom without burnout. We rebuild your nervous system for success, and your business for higher profits.
I Know What It's Like to Build Million-Dollar Businesses While Not Paying Yourself
I've been the business consultant creating $2M revenue streams for clients while I was living in my 1992 4 Runner.
I've 4x'd business revenue for others while not being able cover my own business expenses without dipping into my personal stash.
I've built operational systems for othersthat still work a decade later—while in my own business, I couldn't take a single day off without everything falling apart.
For over a decade, I lived the contradiction you're living right now: Talented. Skilled. Delivering exceptional results. Struggling financially. Worried about money. I wasn’t confident in my business decisions because I had no idea what my business could afford.
Even after I started my coaching business in 2019, I still set it up as an operator, not an owner.
I worked 60-hour weeks. I was the first responder to every crisis. I made every decision. I couldn't take a day off without everything collapsing.
Revenue came in. Clients got transformational results. But I couldn't pay myself consistently because I was too busy being employee #1.
Sound familiar?
You're brilliant at what you do. Your work matters. Your clients are getting results and love working with you. Your business has grown.
So why is your cash flow a roller coaster? Why are you working harder than everyone on your team? Why are you working harder than everyone else you know? Why can't you pay yourself first? Why are there never any profits in your bank accounts?
That’s a clear signal. Something needs to change.
Here's what no one in the business coaching world will tell you:
You cannot strategy your way out of a dysregulated nervous system.
Every business coach you've worked with has given you the same advice:
"Raise your prices"
"Create systems"
"Hire better people"
"Work ON your business, not IN it"
And you've tried it all. You've read the books, taken the courses, hired the consultants.
But here's why it didn't work:
Your nervous system was in survival mode the entire time. And a brain in fight-or-flight cannot:
Think strategically (you're too busy reacting to fires)
Plan for the future (there’s no time for that)
Delegate without micromanaging (you get so anxious you can’t deal)
Say "no" to clients who drain you (even when you know you’re losing money)
Build systems that actually stick (you abandon them after two weeks)
Make decisions from vision instead of fear (you’re leading from a scarcity place)
This isn't a character flaw. This is how all brains are wired.
And every business strategy you've tried has failed because it ignored the foundation: Your nervous system dictates your capacity.
When your nervous system is dysregulated, you’re not working from your vision, towards your goals, building the dream. You’re stuck in reaction mode, with no idea where you’re trying to go, let alone how you’ll get there.
Do You Recognize Yourself in This Pattern?
Your cash flow is a rollercoaster.
Some months you're flush, others you're panicking about being able to pay your people or covering basic operating expenses. You can't plan for growth because you never know what next month looks like and you don’t have a buffer.
You're drowning in daily operations.
Every fire needs your attention. Every decision needs your approval. You work way more hours than you want to every week with zero time to think strategically about where you want this business to go.
You can't scale past yourself.
You've tried to hire, but good people are hard to find. And even when you do find them, you end up micromanaging or redoing their work anyway. You are the bottleneck.
You’re exceptional at delivering results for others.
Meanwhile, you’re not focused on or finding ways to deliver those same results to yourself or your own business. You feel like you never have the time. Logically, you know putting yourself last isn’t smart, but you keep defaulting to it when you’re stressed.
Your "systems" are just you remembering stuff.
Everything is manual. Everything is in your head. If you don’t show up, the business doesn’t make money and nothing runs without you.
Your team doesn't follow through.
Deadlines get missed. You have to chase people down. Nobody seems to care as much as you do about getting things done right. Accountability isn’t happening. Employees are fighting. The culture at your company isn’t where you want it.
You work harder than anyone on your team.
60+ hour weeks while everyone else clocks out at 5pm.
You can't take time off.
Your business would literally fall apart without you there. Even "vacation" means checking emails all day and putting out fires from the beach.
Here's what's really happening:
Your nervous system won't let you delegate (so you micromanage everyone and everything), and your business has no systems to catch things when you do step back (so your fear is completely justified).
You need BOTH to change. Otherwise, you stay trapped.
This is the curse of the values-driven service business owner: You forget to put your own oxygen mask on first.
Business strategy will help a whole lot faster if we also change your experience of stress & give you better coping strategies.
What If Your Nervous System and Your Business Could Both Be Rebuilt—Simultaneously?
Most coaches give you one or the other:
Business consultants who tell you to "just build systems and delegate" while completely ignoring the fact that you're drowning in burnout and your nervous system won't LET you delegate.
Therapists or coaches who help you feel less stressed but have no idea how to structure a service business for scale, create accountability systems, or stabilize cash flow.
I do both. And I specialize in service businesses.
Here's my unique combination:
✓ ICF PCC-Certified Coach with 8 years specializing in mental health, burnout, leadership development, and ADHD
✓ Certified Pumpkin Plan Strategist trained in Mike Michalowicz's proven methodology (specifically designed for service-based businesses)
✓ 16 years as a business consultant helping service businesses grow 3-10x across industries
✓ 600+ clients with a 5.0 average satisfaction rating
✓ 21+ years of meditation and nervous system practice—not as a hobby, but as the foundation that makes my life livable
✓ Someone who lived this exact problem for 15 years and finally learned to stabilize my cash flow and pay myself consistently using this exact protocol
I don't just teach regulation—I regulate with you while building your business systems.
This is not coaching where I give you advice and you implement it alone.
This is not consulting where I hand you a plan and disappear.
This is a 6-month strategic partnership where I'm in the trenches WITH you—building your systems, regulating your nervous system, optimizing your client base, and creating the foundation for predictable profit with you.
The Regulated Business Growth Protocol: 6-Month Transformation
In 6 months, you'll go from revenue rollercoaster to predictable profit by:
✓ Optimizing your client base using the proven Pumpkin Plan methodology (so you know exactly what's coming in each quarter instead of the monthly panic)
✓ Recovering 10+ hours per week by systematically eliminating what doesn't work (so you have time to actually think strategically)
✓ Building accountability structures so your team follows through WITHOUT you chasing them down
✓ Creating documented systems so your business can run without you being the only person who knows how things work
✓ Stabilizing your cash flow so you can finally pay yourself first, consistently
✓ Taking real time off without everything collapsing the second you step away
Months 1-2: Foundation & Diagnosis
We figure out exactly what's broken—and why.
No guessing. No generic advice. We start by taking a real snapshot of your business: your finances, your clients, your team, your time, and how close you are to burnout.
Then we build the foundation everything else gets built on:
The Benchmark Assessment — a full diagnostic of where your business stands today, so we have something real to measure your progress against
Client + Cash Flow Mapping — using Pumpkin Plan methodology to see who's actually making you money and who's quietly draining you
Your Immutable Laws — the non-negotiables that will guide every hiring, client, and business decision from here on out
Your Vision Story — where you actually want this business to take you (hint: it's probably not "work more hours")
Your 90-Day Action Plan — concrete next steps tied directly to your vision, not a generic to-do list
Your Personalized Down Regulation Road Map — know exactly how to get yourself out of fight, flight, or freeze so you can do the strategic thinking your business needs from you.
What you walk away with:
A clear picture of what's broken and what's actually working
Certainty about WHY your cash flow is unpredictable and WHERE your time (and money) is going
A decision-making filter you'll use for the rest of the program and beyond
A real roadmap built for your business — no more spinning, no more guessing
An easy to implement plan to be more resilient in the face of stress, more calm in the chaos, and better at making decisions
Months 3-4: Dial in Your Unique Offer
We figure out who your best clients actually are — and build your business around them.
Not every client paying the same rate is equally profitable. We dig into the numbers, have real conversations with your best clients, and use what we learn to sharpen exactly what makes you the only logical choice in your market.
Top Client Assessment — scoring every client on profitability, communication, and values alignment so the numbers make the hard decisions
Client Transition Plan — a concrete strategy for moving out the clients quietly draining your time and cash flow
Wish List Interviews — live conversations with your 5-10 best clients revealing exactly what they want most and what keeps them loyal
Area of Innovation — the one thing your business will be genuinely best at in the eyes of your ideal clients
Unique Offering Statement — a clear, compelling answer to "what makes you different" that your best clients actually care about
What you walk away with:
Your Client Grading Matrix — data-driven, not gut-feel
Your Ideal Client Avatar and defined niche
Wish List Interview insights analyzed together, with patterns identified
Your Unique Offering Statement — so you stop competing on price for good
Months 5-6: Optimization & Sustain
We cut what isn't working, lock in what is, and set you up to keep winning without us 😉.
You've got the right clients, a clear offering, and systems that actually work. Now we make it all sustainable — streamline operations, fix your profitability, and make sure you're finally paying yourself consistently.
Operations Audit — every core function gets examined and assigned: document it, delegate it, automate it, or cut it
True Profitability Analysis — allocate real overhead to every offering so you know exactly what's making money and what's quietly draining it
Client + Offering Pruning — remove what doesn't fit your vision anymore, with transition scripts to make it clean
Role Alignment — stop asking good people to do jobs they're not suited for, get your employees working in their zones of genius
Opportunity Filter — a simple 5-question test so you stop chasing shiny objects and start saying yes to the right things, for good
Cash Flow System — get crystal clear on what the business can afford, put profit aside first, and lock in a consistent paycheck so you stop being last in line
What you walk away with:
Your complete Business Operating Manual so your business runs without you as the single point of failure
True profitability data for every offering
A team matched to the right roles
Your Founder Paycheck Protocol
Your 12-Month Growth Blueprint so you can keep growing after our work ends
Why This Works When Everything Else Failed
1. It's Built Specifically for Service Businesses
You can't just "automate everything" when your value is the service you provide. There are still things we can automate and systematize that will make your life easier. I understand the challenges of service-based businesses: unpredictable revenue, intangible value, team accountability, scaling bottlenecks.
2. Regulation FIRST, Strategy Second
Your nervous system is the foundation everything else is built on. We calm the nervous system so you can implement the business strategy (instead of abandoning it after two weeks like you've done before).
3. It's a Protocol, Not Just Coaching
Coaching is conversational. A protocol is a step-by-step system with predictable outcomes. We follow the roadmap until you get the result.
4. Built for Busy Brains
No complex theory. No 47-step plans. Clear, executable actions that respect how entrepreneurial (and ADHD) brains work.
5. You're Not the Guinea Pig
This methodology combines my 16 years of business consulting + 8 years as an ICF PCC coach + Pumpkin Plan certification + 20 years of nervous system practice. You're getting proven formulas, not an experiment.
6. I Do the Work WITH You
I don't just tell you what systems to build—we start building them together. I don't just teach you regulation—I regulate alongside you. We do an email check in every week to keep you on track and talk you through challenges. You're not doing this alone.
Your Investment
Beta Founder Rate: $9,000 (Future Rate: $15,000+)
You're getting the complete 6-month protocol at a locked-in founding rate because you're helping me build the case studies that prove this model works for service businesses specifically.
Payment Options:
Pay-in-full: $9,000
3-month plan: $3,000/month
6-month plan: $1,600/month
Here's What You Get:
✓ The Complete 6-Month Regulated Business Growth Protocol
✓ 10 Bi-Weekly Strategy Calls (60 minutes each, every other week for 6 months)
✓ 3 Deep-Dive Strategy Intensives (90 minutes each at Month 1, Month 3, and Month 6)
✓ Weekly Email Check-Ins (strategic guidance and accountability)
✓ Done-WITH-You Systems Build (We start to build your business infrastructure with you in real-time on some of our calls)
✓ Complete Systems Toolkit (templates for SOPs, accountability systems, cash flow planning, client grading)
Total: 15+ hours of direct coaching + implementation partnership over 6 months
Total value if purchased separately: $20,000+
Your Beta Founder Rate: $9,000
Breaking Down the Value
When you join as a Beta Founder, you are not purchasing advice. You are making a capital investment in the most important asset of your business – you.
Here is what your investment secures:
1. Strategic Direction & Architecture (Value: $9,500+)
The Foundational Dual-Audit: A complete diagnostic of your nervous system triggers and business model leaks.
Custom Strategic Blueprint: Your personalized 6-month rebuild roadmap, integrating Pumpkin Plan methodology with regulation science.
Ongoing Strategic Direction: Continuous course-correction and priority-setting across the entire engagement.
2. High-Touch Implementation Partnership (Value: $9,000)
Unlimited "CEO-In-Your-Pocket" Access (5 days/week): Real-time guidance via Signal for strategy, regulation, and crisis management.
16 Hours of Private Implementation Calls: Two 60-minute direct working sessions per month.
3 Deep-Dive Strategy Intensives (4.5 hours total): 90-minute sessions at critical inflection points.
The "Done-WITH-You" Build: I don't advise; I co-build your core financial, operational, and client systems with you.
3. The Complete Protocol & IP Toolkit (Value: $3,000)
The Regulated Business Growth Protocol Framework: The complete step-by-step methodology.
Proprietary Systems Templates: Your Client Grading Matrix, SOP templates, financial trackers.
Your Down Regulation Toolkit: Custom somatic practices, breathing, and down regulation techniques that work for you.
Exclusive Beta Founder Pricing
Discounted, one time low rate: You get high value at a discounted price, in exchange for being my case studies and giving me testimonials for the program.
Influence on the Model: Your feedback and results directly shape the public offering, building a legacy in the work.
This is not a discount. It is a strategic partnership where your commitment as a foundational client is valued as highly as my expertise.
Total Quantifiable Value: $20,000+
Why Beta Pricing?
I'm being completely transparent: I'm taking my first 4 clients through this integrated 6-month protocol to build comprehensive case studies for service-based businesses. I have tons of experience, and this business strategy hasn’t been my main focus for the last 8 years.
You get the complete program at a lower rate as a result, even though the systems we will be using are proven to work.
I get testimonials, data, and proof that this model works at scale.
This is a strategic partnership where your commitment as a founding client is valued as highly as my expertise.
"But What If..."
"What if it doesn't work for me?"
The 6-Month Results Promise:
Complete the Protocol (attend all calls, submit weekly check-ins, implement the systems).
If at Month 6 you:
Don’t have more money in your business bank accounts
Haven’t recovered at least 10 hours/week through systematization
Aren’t paying yourself more consistently
Still can’t take any time off
...you receive two extra months of bi-weekly calls ($5,000 value) at no charge.
Your success is the matters that much to me.
These are not flashy, empty, internet promises.
These are typical results when we implement the Pumpkin Plan in your business, and help you establish your badass founder self care strategy.
"I don't have time for this."
The protocol is designed to create time in the long run.
We will need you to put in some time and work first to get to that payoff though, so please don’t show up expecting a genie to do that work for you.
Most clients recover 10+ hours per week before the end of the program.
Your time investment now saves you hundreds of wasted hours every year.
This is a time-creation engine, and also a time commitment.
Plus: Bi-weekly calls when we can work on your business together (not weekly, and you’re doing the important strategy work in there so we make sure it happens) + weekly email check-ins for accountability means this fits into your existing schedule if you can find 5 hours a week to work on it.
"I've been burned by coaches before."
You were sold mindset without operations, or operations without mindset.
Business coaches told you to build systems but ignored your burnout.
Therapists helped you feel better but couldn't teach you to stabilize cash flow.
This is the bridge between your nervous system and your business operations.
"I can't afford it right now."
If you're making $500K-$2M in revenue and can't afford a $9,000 investment in your business foundation, that's exactly why you need this protocol.
You're hemorrhaging money somewhere—bad-fit clients killing your cash flow, inefficient operations eating your time, or undercharging because you can't see your own value clearly.
The protocol identifies and fixes the leaks.
The truth is you can’t afford to keep going the way you are. Your business needs you to find a way to increase profitability and get out of the burnout cycle before things get worse.
Example: If we help you transition out 2 bad-fit clients and replace them with 2 ideal clients at $1,000 higher monthly retainers, that's $24,000 additional annual revenue. The $9K investment just paid for itself 2.5x over.
I lost out on millions of dollars by telling myself I couldn’t afford help for myself for years. I knew the value of the work I did, and I was too afraid to take the risk knowing if I found the right person it would pay off. You don’ have to make that same mistake.
"My situation is different/unique."
Every service business thinks their situation is unique.
But the pattern is the same:
Cash flow rollercoaster (from serving whoever can pay)
No time to think strategically (drowning in operations)
Can't scale past yourself (you're the bottleneck)
Team doesn't follow through (no accountability systems)
Working harder than everyone else (60+ hour weeks)
The frameworks that fix these problems work across industries because they address the real root cause (dysregulated nervous system + lack of systems), not just the symptoms.
I've worked with coaches, consultants, bookkeepers, contractors, landscapers, and agencies. The core problems are identical.
This Is Not For Everyone (And That's the Point)
This protocol is exclusively for service-based business owners who:
✓ Are making $500K-$2M in revenue but can't escape operational chaos
✓ Have cash flow that feels like a rollercoaster—some months flush, others panicked about payroll
✓ Are stuck in day-to-day operations with zero time to think strategically about growth
✓ Can't scale past themselves—they ARE the bottleneck and they know it
✓ Struggle to hire and keep good people—or when they do hire, they micromanage
✓ Have no real systems—everything is manual, everything is in their head, everything depends on them
✓ Have a team that doesn't follow through—deadlines slip, they chase people, accountability doesn't exist
✓ Are ready to do the work (not just consume more information)
This is specifically for: Coaches, consultants, bookkeepers, accountants, medical practices, contractors, landscapers, agencies—any service business where your expertise is the product.
This is NOT for:
✗ People who want to keep controlling everything (this requires learning to let go and delegate)
✗ Product-based businesses or SaaS companies (different challenges, different solutions)
✗ Founders who aren't willing to build real systems and hold people accountable
✗ Anyone not ready to make changes to how you find clients
✗ People who want advice but won't implement
✗ Businesses making less than $500K (you need different support first)
There Are 4 Beta Founder Spots. That's It.
Why only 4?
Because this level of high-touch, done-WITH-you partnership over 6 months has a capacity limit. The value of the offer is too high to keep it at this price point for long.
I can only work intimately with a handful of business owners at a time and actually deliver transformational results.
Once these 4 Beta spots are filled:
The price increases to reflect the value being delivered
This rate gets permanently retired
This is your only chance to get:
Beta Founder rate ($9,000 vs. future $15,000+)
Founding client status
First access to all future programs and updates
Your Next Step: The Strategy Diagnostic Call
If you've read this far, you're not just curious—you're ready.
Here's how this works:
Step 1: Book Your FREE 20-Minute Strategy Diagnostic
Schedule a complimentary diagnostic call where I'll:
Identify your #1 capacity leak (the thing draining you most)
Diagnose your biggest cash flow drain
Show you exactly WHY your revenue is a rollercoaster
Explain how the protocol would work for your specific situation
Determine together if this is the right fit
You'll leave with clarity whether or not we work together.
Step 2: If It's a Yes, Reserve Your Beta Founder Spot
If we both agree this is a fit and you want in, you'll receive a contract and invoice to secure your spot.
Full payment or first installment due to reserve your place in the limited Beta cohort.
About Lissy Donovan
I'm an ICF PCC-certified coach, Certified Pumpkin Plan Strategist, and former business consultant who spent over a decade creating million-dollar results for others while unable to pay myself.
I've been homeless. I've lived in my car. I've worked 60-hour weeks while unable to pay myself consistently.
I don't teach theory. I teach the exact path I'm walking.
My Background:
16 years as a business consultant helping service businesses grow 3-100x
ICF PCC certification with 8 years specializing in burnout, ADHD, and nervous system regulation
Certified Pumpkin Plan Strategist (trained in Mike Michalowicz's methodology)
600+ clients with a 5.0 average satisfaction rating
21+ years of meditation and nervous system practice
I've helped service-based business owners:
Go from revenue rollercoaster to predictable profit through client optimization
Recover 10-15 hours per week through strategic systemization
Build accountability structures that actually work
Pay themselves consistently for the first time in years
Take real time off without their business collapsing
The Regulated Business Growth Protocol combines everything I know:
Strategic business consulting (the systems that create predictable profit)
ICF PCC coaching (the nervous system work that makes delegation possible)
Pumpkin Plan methodology (the client optimization that stabilizes cash flow)
Lived experience (I've walked this exact transformation myself)
Because you can't have a sustainable business on top of a dysregulated nervous system.
And you can't regulate a nervous system that's drowning in business chaos.
You need both. That's what I do.