I Helped Clients 4x Their Revenue While Not Paying Myself
Here's the thing about being a service-based business owner:
You can be amazing at transforming clients' lives—and still struggle to pay yourself a consistent salary.
For years, I helped clients grow their businesses. I created operational systems that still work over a decade later. I started new revenue streams and built systems to diversify their income. I 4x'd revenue for businesses across industries.
And me? I was living in my car. Actually homeless for 3 years. I stopped perusing business consulting as my way to earn a living.
Even after I started my own coaching business in 2019, I still couldn't pay myself consistently. Revenue would come in. Expenses would go out. I'd be the last person paid—when I got paid at all.
If you're making $300K-$2M in revenue but the business still isn’t paying you regularly—I get it.
I lived that contradiction for way too long.
The Problem Most Business Strategists Gets Wrong
You can't strategy your way out of a dysregulated nervous system.
I tried everything:
Raised my prices ✓
Hired help ✓
Built systems ✓
Read all the books ✓
Nothing stuck.
Here's why:
When your nervous system is in survival mode (constantly firefighting, always worried about the next crisis, convinced you're about to drop the ball), your brain physically cannot:
→ Think strategically instead of reactively
→ Delegate without micromanaging
→ Say "no" to bad-fit clients draining you
→ Build systems that actually stick
→ Pay yourself before paying everyone else
This isn't because you're disorganized or bad with money.
This is how all our brains are wired to work.
And every business strategy fails when you're operating from that place.
What Actually Worked (And Now Works for My Clients)
In 2019, I became an ICF-certified coach specializing in burnout and ADHD to dig myself out of the mess I was living in.
I spent 20 years learning how nervous systems actually work, and 8 years putting that into practice with 1:1 clients as a mental health coach. (As someone with ADHD who needs ironclad systems just to reach a baseline of function, I’ve been obsessed for over 20 years.)
My coaching practice stabilized me enough to stop living in pure panic.
But here's what actually excited me the most: Combining that nervous system regulation with the proven business systems I'd been building for clients for over a decade.
Nervous system regulation + proven business systems = sustainable profit.
That formula changed everything for me, and I know it can change things for other business owners, too.
Now, I help service-based business owners who are trapped in the same pattern I was.
Why Most Coaches Can't Help You With This
You've probably worked with coaches before. Maybe you got some results. Maybe you didn't.
Here's the problem:
Most business coaches give you strategy (that may or may not be proven) and completely ignore your burnout.
They'll tell you to "just delegate more" while your nervous system is screaming that if you let go, everything will collapse.
Therapists help you feel better but can't teach you to structure a profitable business.
They'll help you regulate your emotions but have no idea how to implement the Pumpkin Plan methodology or implement a fool proof cash flow system so you know what your business can afford.
I do both.
I'm a Certified Pumpkin Plan Strategist (Mike Michalowicz's proven methodology) AND an ICF PCC-certified coach with 8 years specializing in how stress and neurodivergence actually show up in your life and business.
I don't just tell you what to build—I build the systems WITH you while simultaneously helping you regulate your nervous system so you can use the systems and stick to the changes.
My Track Record
I'm an ICF PCC-certified coach with 16 years of small business consulting experience across coaching practices, bookkeeping firms, consulting agencies, and service businesses.
I've helped businesses grow 3-100x during my time with them. In my time as a mental health coach, I've worked with over 600 clients with an average 5.0 satisfaction rating over 8 years.
I also bring 20 years of meditation and daily nervous system regulation practices—not as a hobby, but as the foundation that makes sustainable business growth (and a functional life) actually possible.
And as someone who lives with ADHD daily, I understand firsthand what it's like to need systems that work with your brain, not against it.
When we work together, you're not just getting a coach—you're getting a partner who's done this for myself, and helped hundreds of others do it too.
A Few Things You Should Know About Me
I'm multiply neurodivergent. ADHD, trauma, etc. I don't function before 9 am, I work late, and without strong systems I will drop the ball. If I can pay myself consistently, you can too.
I hyper-fixate on new things constantly. Current rotation: growing food indoors, dancing, learning to play piano, reading 70+ books a year. My cats are unimpressed by all of it.
My favorite client wins? When someone pays themselves a real salary for the first time in years. When they take a week off without their business collapsing. When they finally fire the client who's been draining them dry.
I'm not here to make you hustle harder. I'm here to help you build a business that works WITH your brain, not against it.
Who I Work With
I work with service-based business owners making $300K-$1M who can't pay themselves consistently.
→ Coaches who transform clients but can't afford their own health insurance
→ Bookkeepers managing everyone else's money with no clue what their own business can afford
→ Consultants billing over six figures but stressed about rent
→ Therapists who help others regulate, but feel constantly overwhelmed behind the scenes
→ Contractors and landscapers growing revenue but drowning in chaos
If you care deeply about your work, deliver exceptional results, and still can't seem to keep the money you make—we should talk.
What You Can Expect
When you work with me, here's what changes:
Months 1-2: You'll finally understand exactly why and where you're stuck. No vague advice — just a clear diagnosis of your specific business model gaps, cash flow leaks, and the vision + values foundation everything else gets built on.
Months 3-4: We identify your best clients, cut the ones draining you, and sharpen what makes you the only logical choice in your market. Your cash flow starts to stabilize because you're working with the right people.
By Month 6: You have a lean, profitable operation, a team in the right roles, and a consistent Founder Paycheck. Your business runs without you as the single point of failure — and you actually have energy left to enjoy your life.
I Believe…
More good people need to actually be well-resourced. Not just scraping by while doing incredible work.
You don't need to work more hours or try harder. You definitely don't need another productivity hack.
What you actually need?
To get better at resting so you can think clearly.
To know where you're going.
To understand what's actually profitable in your business (not just what brings in revenue).
And to take care of your nervous system while building systems that work with your brain, so you can feel good.
Your business should support you living your actual life—not consume it.
Because here's the truth: if you can't pay yourself consistently, you're not building a business. You're building a job. And not one you can afford to work forever.
You deserve better than that.
You deserve to pay yourself first. To know what's profitable. To take time off without everything blowing up. To make real choices about your life with the money you earn.
That's what we build together.
Ready to Finally Pay Yourself Consistently?
I've taken everything I learned from 15 years of being skilled but unable to pay myself—my ICF PCC certification, my Certified Pumpkin Plan Strategist training, and my business consulting background—and turned it into a 6 month intensive.
The Regulated Business Growth Protocol combines nervous system regulation with proven business systems so you stop being the most stressed, least paid person in your business.
Only 4 Beta Founder spots available. Once they're filled, the price increases.
Things I love:
Staring at the 14,000 + foot mountains in Colorado
Sunshine & water
Growing food
A fully unstructured day of visiting new places
Queer dating shows
My cantankerous cats
Human rights
Telling hard truths
Compassion as a way of living & relating
Meeting people where they’re at
Dancing daily, no matter what